February 2012
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SAWA: 100% made in Africa
Launched in 2009, SAWA has steadily been making tracks to offer a solid ‘vintage’ inspired sneaker line-up 100% made in Africa. Like every fledgling business, they have had to make some adjustments along the way, like moving production to Ethiopia since we last interviewed them. Medhi told us that the move just made sense in terms of streamlining production and ensuring quality control. That...
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Give advice; if people don’t listen, let adversity teach them.
– Ethiopian Proverb (via semperannoying)
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